Gene Simmons is ridiculous. Last week he announced he wanted to trademark the ROCK ON hand gesture…TRADEMARK it,m Serioulsy. Reaction has been swift. Ronnie James Dio’s widow and Nikki Sixx have their own take on Gene Simmons’ attempt to trademark the devil horns gesture. Wendy Dio tells TheWrap-dot-com it’s “disgusting” that anyone would want to make money off that and it’s like trying to copyright the peace sign. Simmons filed an application with the U-S Trademark and Patent Office last week to trademark the gesture. Ronnie James Dio is often credited with popularizing it. Sixx tweeted he’s thinking of trademarking the middle finger.

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Filed under: GeneSimmons, kiss, RockOn, ThrowtheHorns, Trademark