The theme for this weeks distracted driving campaign is Get Your Head Out Of Your Apps, as for the fifth straight year distracted driving was the leading cause of fatalities on OPP patrolled roads.

Local stats say 37 per cent of adults reported talking on a cell phone while driving and local OPP have issued 208 provincial offences compared to 220 in all of 2017.

Commander of the Greater Sudbury Paramedic Services, Shawn-Eric Poulin says people are just not getting the message.

Chair of the Sudbury Road Safety Committee, Joe Rocca says one person is injured every 30 minutes in Ontario because of distracted driving.

Residents can expect to see increased messages on the dangers of distracted driving over social media as officers hope to reach a wider audience.

The campaign was launched at the OPP station on Highway 69, where officers brought in a truck that was involved in a crash caused by a distracted driver.

The collision happened in Southern Ontario and it was not a fatal crash but police say the driver was distracted and slammed into the back of a transport.

If there had been a passenger they would have been severely injured or killed.